Many businesses in Coffs Harbour can benefit from SEO if they are looking to improve their online presence and drive targeted traffic to their sites. SEO isn't known for transparency, which can make it confusing for businesses who are trying to figure out what they will get in return for their investment.
It is important to ensure that your SEO uses ethical "White Hat" methods. It is crucial to understand exactly what the dedicated team of SEO (search engine optimization) experts will do for you and how they will deliver measurable results. SEO is a continuous process of testing, analysis and research.
Image Source: Google
It takes careful planning in order to find the best keywords, and then to put together a solid strategy to rank for them. SEO considers both on-site as well as off-site factors. SEO on-site involves analyzing your website. This includes analyzing your site structure, keywords use, site content, page loading times, and the HTML and CSS used to build the site.
A good on-site SEO is beneficial to the user. It also helps avoid technical "Gotchas", such as duplicate content. An SEO professional will begin by looking at your website and making suggestions to optimize it for search engines and users. You can also create backlinks to your site from other websites. Search engines count each backlink as a vote for your website.
Sites are assigned a Page Rank, which is a measure of their authority. Sites that link to you share a small amount of their page rank. Links from sites with high authority share more of this rank than links from lower authority sites. Backlinks are incoming links to a website.