Conversion rate optimization experts usually create new CTAs for websites with lots of SEO content that generates traffic but low sales. This call to action should:
1. See the traffic generated right under the body
2. Turn on the attention-grabbing USP and fast action
3. Redirector "channel" leads to key sales or landing pages
You don't need to have a massive production meeting to miss this. Basically, you need a title, 3-5 points, and a button. Conversion rate optimization experts from kasandz.com/conversion-rate-optimization-services/ love platforms like Word Press because they allow you to create a single CTA and then upload it to appear on all your traffic-generating content.
Image Source: Google
Since you may not significantly alter visitor flow by adding a CTA or two, you will definitely move Pins by placing them at the bottom of any traffic-generating content.
Depending on the severity of the problem, a conversion rate optimization expert has the potential to double online sales by fixing weak or ineffective sales funnels.
Unfortunately, it's highly unlikely that poor conversion of traffic-generating content will be the only problem breaking website conversions.
It is for this reason that conversion rate experts use website analysis software to carefully find and isolate any issues that are hindering online sales.
So before you add a CTA to the end of all your traffic-generating content, make sure there's a problem with your sales funnel by reviewing your traffic statistics and seeing what percentage of visitors reach that important page.
If it's less than 50%, your SEO is killing your conversion rate and you need to fix it by creating a new CTA for all the traffic generating content.